African Markets & Trade

Africa is 54 markets, not one. They differ in how many people have money to spend, how many are online, how easy it is to move goods across borders and where investors are putting their money.

These articles look at those differences country by country. You will find the largest consumer markets, the strongest digital economies, where foreign investment is going, which countries are building manufacturing, and what the African Continental Free Trade Area (AfCFTA) can and cannot change.

Each piece uses public data from sources like the World Bank, UNCTAD and national statistics offices, and explains what the numbers mean for anyone trading, investing or building a business on the continent.