Aerial View partnerships & prices
“People rarely fall in love with a place because of a brochure. They choose places whose stories they understand.”
For tourism boards, government ministries, hospitality brands and event organisers. We tell a destination's story with depth rather than exaggeration, to an audience that already trusts how we describe places.
Start a scoping callPartnerships
What we offer
Seven ways to work with Aerial View, from a single commissioned guide to a flagship, multi-year retainer.
Destination Promotion Contracts
3 options
Destination Promotion Contracts
3 options
The anchor relationship. An annual or multi-year retainer with a tourism board, ministry or destination authority covering content, promotion and audience access. Contracts are scoped per destination and invoiced monthly or quarterly.
Foundation
$2,500/mo · $30,000/yrOne full country guide produced and maintained. Twelve editorial features. Monthly social distribution across all Ria's Colony channels. Quarterly performance report. Named destination partner status.
Growth
$4,500/mo · $54,000/yrEverything in Foundation, plus two city deep dives, one photography production per year, one co-branded Aerial Escape cohort, a presence at the Skyline Women's Summit and a trade and media familiarisation visit.
Flagship
$7,500/mo · $90,000/yrEverything in Growth, plus one destination film, four city deep dives, two co-branded Escape cohorts, headline positioning at the Summit, a dedicated landing hub and quarterly strategy sessions with the destination team.
Terms. Minimum term is twelve months. A second year signed before the first ends carries a 10% loyalty reduction. Multi-year contracts of three years are priced at ten months per year. Production travel within the destination is hosted by the partner or billed at cost.
Country Guide Commissions
5 options
Country Guide Commissions
5 options
For a destination that wants the guide without the full retainer. The guide is produced to the same standard, published on Aerial View and credited to the partner. Editorial independence is retained — we say what is true about a place, including the parts that are inconvenient.
Full Country Guide
$6,500Research, in-country trip, writing, photography selection, design and publication. Covers culture, food, history, safety, transport, visa, etiquette and local detail.
City Deep Dive
$2,400Neighbourhood-level guide for a single city, produced to the same standard.
Solo Women's Guide
$1,900A dedicated solo women's layer for the destination, researched on the ground.
Annual Refresh
$1,800/yrYearly update of a published guide. Prices, transport, visa position, new openings.
Translation
$1,200Full guide translated and culturally adapted. Per language.
Destination Storytelling
6 options
Destination Storytelling
6 options
Photography, films, articles and campaigns that help destinations tell richer stories to the people most likely to visit, invest and return. Photography of Africa shows people at work, at home and in ordinary life — no golden-hour silhouettes, no wildlife as shorthand for a country, no market stalls used as texture.
Photography Library
$9,500Two to three shooting days in destination. 150 edited images delivered with a two-year licence for partner use.
Short Destination Film
$15,000Two to three minutes. Concept, script, shoot, edit, sound and one round of revision. Delivered in landscape and vertical.
Documentary Short
$20,000Eight to twelve minutes. Full narrative production with in-country interviews, delivered with a trailer and three social cutdowns.
Editorial Series
$3,500Five original long-form articles published on Aerial View and syndicated across Ria's Colony channels.
Social Campaign
$2,800One month of destination-led content across LinkedIn, X, TikTok and Facebook. Twelve posts, produced and scheduled.
Launch Campaign
$30,000A full destination launch. Guide, photography, one short film, editorial series and a two-month distribution plan.
Licensing. Partners receive a two-year non-exclusive licence for owned and paid channels. Perpetual licence is 40% of the production fee. Exclusivity, where we agree to it, is 60%. Aerial View retains the right to publish the work on its own platforms and to credit the partner.
Co-branded Aerial Escapes
3 options
Co-branded Aerial Escapes
3 options
A curated cohort built with a destination sponsor. The destination underwrites part of the cohort cost in exchange for named partnership, content rights and a group of travellers who arrive already understanding the place.
Supported Cohort
Destination underwrites ground costs for up to 20 travellers. Receives named partnership, a full content set from the trip and the traveller feedback report.
Fully Hosted Cohort
Destination hosts accommodation, transport and experiences. Receives all of the above plus a short film and a dedicated editorial series.
Trade & Media Familiarisation
A six to ten person trip for media and trade partners, designed and run by Aerial View on the destination's behalf.
Skyline Women's Summit Partnerships
5 options
Skyline Women's Summit Partnerships
5 options
The annual flagship gathering of women across Africa and the diaspora, hosted in a different city each year. Sponsorship and hosting packages for destinations and brands.
Host Destination
The Summit is hosted in your city. Naming in all Summit communications, the opening address, the full cultural programme built around the destination, and post-event content.
Headline Sponsor
Naming alongside the Summit, a keynote slot, the main stage brand presence, delegate list access with consent and a full content set.
Partner Sponsor
A panel or session, brand presence throughout, delegate materials inclusion and a content set.
Supporting Sponsor
Brand presence, delegate materials inclusion, four delegate passes.
Exhibitor
An exhibition space for the duration, two delegate passes.
Hospitality & Accommodation Partnerships
4 options
Hospitality & Accommodation Partnerships
4 options
For boutique hotels, eco-lodges and hospitality groups across Rwanda, Kenya, South Australia, Seychelles and Mauritius. We do not list a property we would not send a member to.
Booking Partnership
10–15% commission / bookingYour property is bookable through Aerial View and recommended inside guides and itineraries where it genuinely fits.
Featured Property
$1,200/yrA written property profile inside the relevant country guide, a photography set and inclusion in the Wings recommendation list.
Escape Accommodation Partner
Negotiated per cohortYour property hosts an Aerial Escape cohort. Rates negotiated per cohort against a guaranteed minimum group size.
Property Storytelling
From $3,200A short film or photography set produced for the property, licensed for two years.
Event Organiser Partnerships
3 options
Event Organiser Partnerships
3 options
For conference producers, festival organisers and cultural event teams who want the Aerial View audience in the room.
Ticket Distribution
8–12% revenue shareYour event is promoted to the Aerial View and Wings audience and sold through our channels.
Event Escape Partnership
Group allocation + 8–12%We build an Aerial Escape around your event and bring a cohort of up to 20 delegates.
Delegation Management
Fee + 12% of trip valueWe manage a delegation attending your event: travel, accommodation, briefing and on-site coordination.
Prices are in US dollars, published starting positions rather than quotes, and exclude local taxes, withholding and international transfer charges. Where a service is priced as a range, the final figure depends on scope, market and timeline and is confirmed in writing before any work starts.
How we work
For destination partners
Conversation
We learn what the destination is actually trying to change. Arrivals, length of stay, seasonality, a specific source market, or a perception problem.
Proposal
A scoped proposal within ten working days. It states what we will produce, what it costs and what we will not promise.
Production
Research trip, guide, photography and film. The first published asset is usually live within eight weeks of signature.
Distribution
Content runs across Aerial View and the Ria's Colony channels under the [AERIAL VIEW] label, always in Deep Teal.
Reporting
A quarterly report covering reach, engagement, guide readership, Escape conversion and audience geography. Honest numbers, including the flat ones.
Good to know
Destination retainers
Monthly or quarterly in advance. Twelve month minimum term.
Production work
50% on signature, 50% on delivery. Productions above $15,000 may be staged across three payments.
Cancelling a retainer
60 days written notice. Work already produced is invoiced in full.
Editorial independence
We say what is true about a place, including the parts that are inconvenient.
What we do not do
We are not a destination marketing agency.
We work with tourism boards and governments, but we are a media and experiences company that happens to have institutional reach. We do not buy media on a client's behalf.
We do not sell Africa as an exotic experience.
It is home, history and roots. We present it exactly that way, and we will decline a brief that asks for anything else.
We do not exaggerate a destination.
If a place has a rainy season, a visa problem or a safety consideration, the guide says so. That honesty is why the audience trusts the recommendation.
We do not run cohorts above 20 people.
The cap is the product.
We do not handle visa submissions, legal filings or insurance underwriting.
We prepare travellers for them and point them to people who do.
We are not in a hurry to be big.
We would rather run five destination partnerships properly than fifty that produce a folder of assets nobody uses.
Why now
74M
International visitors to Africa in 2024, up 12% year on year
82%
Of all global travel decisions are made by women
The question is no longer whether people are looking. It is which destinations they choose. We are not an advertising agency — we are a media and experiences company with an audience that already trusts how we describe places.
Start a conversation
Destination partnerships, hospitality partnerships and event partnerships begin with a scoping call.